Content Marketing is a Game Changer
Content Marketing is really not all that new. In fact, well known companies such as John Deere, Michelin and Jell-O have been practicing forms of what we would now call Content Marketing, dating all the way back to 1895. What has changed is the emphasis on the alignment between practicing Content Marketing and the organizational business goals. Additionally, technology now enables us to monitor our Content Marketing efforts virtually in real time. Within minutes, businesses know if the content they have produced and shared is being consumed in the manner they had hoped for. Because of this, an effective Content Marketing program must be thoroughly planned, strategically executed, and monitored regularly.