My Content Marketing (and other stuff) Blog
How To Pick Blog Topics For Your Small Business
Selecting which blog topics to write about for your small business is an important first step towards producing content that your readers will find valuable and helpful. The process begins with defining your target audience(s). By creating an avatar resembling your...
How to Start a Blog For Your Small Business
Starting a blog for your small business is one of the best decisions a business owner can make. Yet many businesses I speak with, who are not blogging, confess it is not because they can't, rather it is because they simply don't know how to get started. Some...
What is On-Page Search Engine Optimization?
On-page Search Engine Optimization (SEO) is a term used to describe a set of steps that should be take on each page or blog post on your website in order to optimize the content. Before thinking about how to technically optimize your content, consider this - the...
30 Day Content Planning for Your Blog and Social Media
Getting started with Content Planning for your business is easier than you might think. You know those companies who seem to be posting content you absolutely love to social media ALL THE DARN TIME? How do they do it? It's probably safe to assume these companies don't...
Do Not Start Content Marketing Without a Customer Avatar
I found this quote today; "You can't be everything to everyone, but you can be something great for someone." According to the graphic on Pinterest, the quote belongs to entrepreneur Matt Cheuvront. (check out his website Life Without Pants for some great articles) Why...
Distributing Content Marketing With Automated Tools
One of the most challenging components of managing and distributing content marketing is the time it takes to post your content to all of the various places you need it to be. A tempting solution is to use automated tools and various settings within each of the social...
Facebook Interest Lists When Stumped For Content
Facebook Interest Lists are a great way to find content to share on your Facebook company page. They can save you time and frustration when you're in a hurry to post something new to your company Facebook page or share across other social media channels. I have TONS...
Hitting Your Target Market With Content Marketing
Recently I was working on a content marketing plan with a client who has a unique challenge that many companies could only hope for - too much content! Can this even be possible? Well that depends. Having a lot of content isn't really helping your business if there is...