by Leanne MacDonald | Content Distribution, Content Marketing Planning, SEO, Target Market
Selecting which blog topics to write about for your small business is an important first step towards producing content that your readers will find valuable and helpful. The process begins with defining your target audience(s). By creating an avatar resembling your...
by Leanne MacDonald | Content Distribution, Content Marketing Planning, SEO, Target Market, Uncategorized
Starting a blog for your small business is one of the best decisions a business owner can make. Yet many businesses I speak with, who are not blogging, confess it is not because they can’t, rather it is because they simply don’t know how to get started....
by Leanne MacDonald | Content Marketing Planning, Target Market
I found this quote today; “You can’t be everything to everyone, but you can be something great for someone.” According to the graphic on Pinterest, the quote belongs to entrepreneur Matt Cheuvront. (check out his website Life Without Pants for some...
by Leanne MacDonald | Content Distribution, Content Marketing Planning, Facebook Tips, Target Market
Facebook Interest Lists are a great way to find content to share on your Facebook company page. They can save you time and frustration when you’re in a hurry to post something new to your company Facebook page or share across other social media channels. I have...
by Leanne MacDonald | Content Marketing Planning, Target Market
Recently I was working on a content marketing plan with a client who has a unique challenge that many companies could only hope for – too much content! Can this even be possible? Well that depends. Having a lot of content isn’t really helping your business...
