by Leanne MacDonald | Content Distribution, Content Marketing Planning, SEO, Target Market
Selecting which blog topics to write about for your small business is an important first step towards producing content that your readers will find valuable and helpful. The process begins with defining your target audience(s). By creating an avatar resembling your...
by Leanne MacDonald | Content Distribution, Content Marketing Planning, SEO, Target Market, Uncategorized
Starting a blog for your small business is one of the best decisions a business owner can make. Yet many businesses I speak with, who are not blogging, confess it is not because they can’t, rather it is because they simply don’t know how to get started....
by Leanne MacDonald | SEO, Uncategorized
On-page Search Engine Optimization (SEO) is a term used to describe a set of steps that should be take on each page or blog post on your website in order to optimize the content. Before thinking about how to technically optimize your content, consider this – the...
by Leanne MacDonald | Content Distribution, Content Marketing Planning
Getting started with Content Planning for your business is easier than you might think. You know those companies who seem to be posting content you absolutely love to social media ALL THE DARN TIME? How do they do it? It’s probably safe to assume these...
by Leanne MacDonald | Content Marketing Planning, Target Market
I found this quote today; “You can’t be everything to everyone, but you can be something great for someone.” According to the graphic on Pinterest, the quote belongs to entrepreneur Matt Cheuvront. (check out his website Life Without Pants for some...
